Shugart's committee spent the most on radio advertising in the quarter, with 44.5% of this total ($9,756) going to Alpha Media LLC in Portland. Table 1 below shows the distribution of how Shugart's committee spent its money in the fourth quarter.
Table 1: Fourth-quarter spending by purpose
Purpose
Amount
Percent of total spending
Radio advertising
$21,913
45.9%
Mailers
$11,324
23.7%
Staff salaries
$5,551
11.6%
Social media advertising
$1,586
3.3%
Robo calls
$1,285
2.7%
Supplies
$1,208
2.5%
Advertising
$1,078
2.3%
Newspaper advertising
$774
1.6%
Ad books
$756
1.6%
Mailing
$555
1.2%
Donations
$410
0.9%
Hall rental for raising funds
$400
0.8%
Advertising - hand cards
$375
0.8%
Signs
$189
0.4%
Internet advertising
$157
0.3%
Bank charges
$102
0.2%
Advertising - scoical media
$27
< 0.1%
Checks
$23
< 0.1%
Table 2 below shows the top 25 largest single expenditures during the quarter.
Table 2: Largest expenses of the fourth quarter
Recipient
Date
Amount
Purpose
ABMarketing
2016-11-02
$10,879
Mailers
ABMarketing
2016-10-31
$2,900
Radio advertising
Alpha Media LLC
2016-10-31
$1,460
Radio advertising
Alpha Media LLC
2016-10-11
$1,460
Radio advertising
Alpha Media LLC
2016-10-17
$1,460
Radio advertising
Alpha Media LLC
2016-10-24
$1,460
Radio advertising
Alpha Media LLC
2016-10-03
$1,460
Radio advertising
Radio Group
2016-11-01
$1,046
Radio advertising
WSPY, Nelson Multi Media
2016-11-02
$1,020
Radio advertising
Nicole Daniels
2016-11-18
$1,000
Staff salaries
WSPY, Nelson Multi Media
2016-10-31
$966
Radio advertising
Alpha Media LLC
2016-11-07
$922
Radio advertising
Shaw Media
2016-10-28
$774
Newspaper advertising
Shaw Media
2016-10-21
$774
Advertising
La Salle County Broadcasting
2016-10-25
$750
Radio advertising
WSPY, Nelson Multi Media
2016-10-24
$738
Radio advertising
WSPY, Nelson Multi Media
2016-10-31
$738
Radio advertising
Martha Shugart
2016-10-24
$700
Staff salaries
Free Press Newspapers
2016-10-31
$694
Radio advertising
Radio Group
2016-10-27
$674
Radio advertising
Frank Bass
2016-11-08
$600
Staff salaries
Frank Bass
2016-11-02
$600
Staff salaries
Frank Bass
2016-10-13
$600
Staff salaries
Frank Bass
2016-10-05
$600
Staff salaries
Frank Bass
2016-10-25
$600
Staff salaries
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